Brakes’ second virtual food event is bigger and better

Brakes, the UK’s leading foodservice wholesaler, has kicked off its latest Virtual Food Event, which is live now and runs until 8th January 2021. It is full of practical help, inspiration and solutions to help caterers plan and adapt throughout the winter season. It also includes specific ideas to help navigate the lockdown successfully, such as pivoting to take-away, and menu simplification. Advice on Brexit planning, getting the most from digital channels, and new product launches from some of the leading foodservice brands are also part of the event, which features online webinars, Q&A sessions, and live chat. The event aims to support caterers by bringing them relevant food content in a new, engaging format, and is part of a wider digital transformation at Brakes that has seen it make a significant investment in technology to enhance all areas of communication throughout the customer journey. “The response to our first Virtual Food Event was phenomenal, with hundreds of customers contacting us to tell us how useful they found it,” says Leon French, Brakes’ Customer Marketing Director. “This latest event, delivered straight to the caterer’s desktop, laptop, tablet or mobile phone, will have new features, even more great content, and be […]