Maison Martell Announces The Opening of L’Atelier Martell Shenzhen

“Today, we are proud to celebrate a new landmark in the 300-year history of our House. L’Atelier Martell is an innovative concept, which reflects our vision of elevating cognac into an experience that puts the client front and centre. With L’Atelier Martell, we are offering our clients new ways to explore, immerse and engage. We are bringing them audacious experiences through which they can discover our heritage, our savoir-faire and our cognacs as never before.” — César Giron, Chairman & CEO Maison Martell MORE THAN A STORE, A MUST-VISIT DESTINATION L’Atelier Martell is designed to become a must-visit destination uniting savoir-faire, digital technology and one-of-a-kind products and services. To launch its new retail concept, Maison Martell naturally chose Shenzhen, a city known for its dynamism, modernity and cutting-edge technology – a city which, like Maison Martell, has its sights on the future. True to the spirit of generosity for which Maison Martell is renowned, L’Atelier Martell welcomes visitors in a warm and luxurious ambiance featuring authentic elements directly from Cognac. Its  name derives from the French  word for a craftsman’s workshop, and its design was inspired by the Atelier of the Martell Cellar Master – notably the spectacular display of more than 200 […]