STR: U.S. hotel occupancy, rate continue slow improvement

U.S. hotel performance data for the week ending August 8 showed slightly higher occupancy and room rates from the previous week, according to the latest data from STR.

Compared to the same week in 2019, occupancy was down 32.6 percent to 49.9 percent, average daily rate was down 24.9 percent to $100.88 and revenue per available room was down 49.4 percent to $50.37.

U.S. occupancy has risen week over week for 16 of the last 17 weeks, although growth in demand (room nights sold) has slowed.

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Top Markets  

Aggregate data for the Top 25 Markets showed lower occupancy (41.7 percent) and ADR ($98.90) than all other markets. 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (66.9 percent). 

Three additional markets reached or surpassed 50 percent occupancy: Philadelphia/New Jersey (58.5 percent), Detroit (52.5 percent) and San Diego (51.1 percent).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (20.2 percent), and Orlando, Fla. (29.6 percent).