STR weekly numbers show higher occupancy, room rates

U.S. hotel performance data for the week ending August 1 showed slightly higher occupancy and room rates from the previous week, according to the latest numbers from STR.

July 26-August 1 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.9 percent (-34.5 percent)
  • Average daily rate: US$100.04 (-25.3 percent)
  • Revenue per available room: US$48.96 (-51.1 percent)

Other results from STR:

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

U.S. occupancy has risen week over week for 15 of the last 16 weeks, although growth in demand (roomnights sold) has slowed. 

Aggregate data for the top 25 markets showed lower occupancy (41.4 percent) and ADR (US$97.58) than all other markets. 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (64.1 percent). 

Three additional markets reached or surpassed 50 percent occupancy: Detroit (54.3 percent); San Diego (53.1 percent); and Philadelphia (51.4 percent).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.4 percent), and New Orleans (29.7 percent). 

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