Some good news from STR as the country heads into the Fourth of July weekend: Hotel performance in the U.S. for the week ending June 27 showed another small rise from previous weeks and less-severe year-over-year declines.
Year over year, from June 21-27 (compared to the comparable week in 2019), hotels reported occupancy declines of 38.7 percent to 46.2 percent, average daily rate declines of 29 percent to $95.37 and revenue per available room declines of 56.5 percent to $44.03.
Aggregate data for the top 25 markets showed lower occupancy (40 percent) than the national average and only slightly higher ADR ($95.43).
Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (61.4 percent).
Two additional markets surpassed 50 percent occupancy: Detroit (52 percent) and Tampa/St. Petersburg, Fla. (51.1 percent).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (15 percent); Boston (27.5 percent); and Orlando (28.9 percent).
In New York City, occupancy was 42.4 percent, down from 43.6 percent the week before. In Seattle, occupancy was 33.2 percent, flat from the previous week.