SHR Commits to Expanding Its European Presence for Its Advanced Hotel Revenue Generation Technologies

Last month, SHR rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.


3.10.2020

SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has selected Sandro Christofori as its Business Development Director for the Germany, Austria, and Switzerland, reinforcing the company’s strong commitment to expanding its European presence.

Sandro Christofori

The placement of a versatile hospitality professional such as Christofori for SHR in Europe is seen as key to the company’s continued strong growth, and to its growing global footprint. Prior to SHR, Christofori held the role of Field Sales Account Manager – Central Europe for Infor, Account Manager and Consultant for HRG, and F&B Operations Manager for Mandarin Oriental Hotel Group.

“Sandro brings over several years of solid hotel technology sales experience to the table for SHR, as well valuable hotel on-property experience,” said Drew Rosser, Vice President of Sales for SHR. “Sandro perfectly understands the characteristics and culture of the DACH hotel market and that means he can speak the language of hoteliers and also understand what they need in order to meaningfully improve their distribution strategies and outcomes.”

Last month, SHR rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system. Maverick is part of SHR’s larger vision of the Force10 engine; a combination of tightly integrated, revenue generating applications empowered by artificial intelligence (AI).

In keeping with the company’s mission to simplify the complex world of hoteliers with innovation and superior service, Maverick is set up to deliver more revenue with better management of campaigns and loyalty programs because it provides valuable guest information not currently found in most of today’s CRMs.

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with CRS, booking engine, and revenue management technology and services. This includes an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies.

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