Nor1 Welcomes New Sales Executive to Support Growing Demand in the APAC Region

Jacky Sze joins Nor1 Singapore office as company enters the next phase of its expansion in Asia-Pacific (APAC)

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Jacky Sze to Sales Manager, Asia Pacific. Based in Singapore, he will be responsible for business development initiatives in the region, while increasing exposure to Nor1’s advanced technology for the hotel industry.

Leveraging over a decade of experience in the hospitality industry, Sze has served in sales leadership roles at DishDash, Far East Hospitality Management, Park Hotel Group and Millennium Hotels and Resorts. He is a graduate of La Trobe University with a Bachelor of Business in Tourism and Hotel Management.

“I have seen first-hand how AI technology can improve and even replace direct selling in the hotel space,” explains Sze. “While working as a hotelier, I saw a gap in the industry where it comes to implementing machine learning and automation to upsell and increase hotel revenue. I wanted to get involved with a company that is highly respected and revolutionizing the industry. I can see the massive potential in APAC and I am delighted to show hotels in Asia the tremendous power of Nor1’s products.”

Sze’s appointment is part of Nor1’s ambitious plans for growth across the region and globally. The company has laid the foundations for the year ahead with extensive reinvestment in its people, technology and customer service to drive excellence both internally and for its hotel partners.

“We are really excited to add Jacky to our existing team in Singapore, supporting the Asia Pacific region,” said Kevin Lockert, Chief Commercial Officer at Nor1 said. “He has a rich background in hospitality, and experience in a regional B2B startup, a perfect combination for Nor1. His embrace of artificial intelligence, coupled with his industry knowledge and technology experience, make him the perfect person to lead our Singapore office.”

Nor1’s team is leading the industry in innovations with its real-time decision engine that uses machine learning and AI. Their suite of products includes PRiME®, eDirect, eReach™, CheckIn Merchandising™, eXpress Upgrade™, eStandby Upgrade®, and Upsell Intelligence Platform, which use powerful algorithms on more than 100 million unique buyer behavior records and 500 million upsell offers to identify underutilized inventory and provide targeted offers to help increase hotel’s revenue and operations efficiency.

For more information, please visit nor1.com.

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Investors include Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please visit www.nor1.com.All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, and brands does not imply endorsement.