Cvent Announces Partnership with HSMAI Region Europe

LONDON Cvent, a market-leading meetings, events, and hospitality technology provider, today announced its partnership with HSMAI (the Hospitality Sales and Marketing Association International) Region Europe. Through the two-year partnership, Cvent will provide its world-class solutions to power more than 75 small and big events organised by the Association in Europe. The bigger HSMAI events include the HSMAI Meeting and Event Exchange and their Awards at Scandic Fornebu Hotel in Norway, and the Annual HSMAI Europe ROC and their HSMAI Awards; this year at The Savoy Hotel in London on Tuesday 28th January.


HSMAI Region Europe will utilise Cvent’s comprehensive technology platform including:

  • OnArrival HSMAI Europe event organisers will use OnArrival to seamlessly check-in attendees, streamline onsite registration, print name badges on-demand, and make payments quickly through manned or self-service kiosks.
  • Social Tables With Social Tables, HSMAI Europe event organisers will leverage to-scale diagramming software with visual seating solutionsfor real-time collaboration between its planners, vendors, and event staff, enabling them to better visualise the event space and select the perfect venue.
  • Cvent Appointments With Cvent Appointments, HSMAI event attendees can pre-book meetings with customers, prospects, and fellow members before attending any show or conference, helping delegates maximise the number of in-person meetings at each event.

In addition to providing its event management solutions, Cvent will work closely with HSMAI to deliver unique content and share exclusive hospitality industry insights to its close to 3,000 European members and further support the Association’s commitment to growing business for the hotel, event, and travel industry, and their partners. HSMAI will leverage insights on global sourcing trends from the Cvent Supplier Network, the world’s largest online marketplace connecting event organisers with venues, through which more than USD $16 billion is sourced each year. With these insights and additional proprietary data gathered through Cvent’s suite of supplier and venue solutions, HSMAI will offer its members a unique look into major trends impacting the hospitality space.

“After having been active in Europe for many years on National levels, HSMAI Region Europe became a true PAN-European organisation at the end of 2015. Their European Office was relocated to London by the end of 2018. This important and great decision has led to a rapid growth within Europe. The collaboration with Cvent will contribute to our further growth and development and will benefit us both and with that, most importantly, the hospitality industry itself. We are very happy with our amazing new partner,” says Ingunn Hofseth, president & CEO for HSMAI Region Europe.

“From the onset of discussions with HSMAI, we could see this partnership was a natural fit,” says Graham Pope, head of Europe for Cvent Hospitality Cloud. “Cvent, like HSMAI, is dedicated to supporting the hospitality industry at every step of its business cycle and ensuring it has the right tools as well as educational and commercial insights to transform and maximise MICE business opportunities. This is a very exciting collaboration and we’re looking forward to supporting HSMAI as it continues to grow its membership and enhance its industry events programme across Europe.”

About the Hospitality Cloud

The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable MICE business. Event planners and corporate travel managers source more than USD $16 billion dollars in business through Cvent’s online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent’s digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximise the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their MICE business. For more information regarding the Cvent Hospitality Cloud, visit

About HSMAI Europe

HSMAI is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Region Europe sets up meetings and conferences about interesting topics and also around the latest trends and research outcomes. They hand out awards and organise think tanks and roundtables with the industry’s leading experts where, amongst other things, they take on industry questions and challenges. HSMAI offers several globally recognised certifications on revenue management, digital marketing and an Executive Coaching programme on Excelling at Customer Centricity, all to urge the importance to keep learning and developing.

Their six European Advisory Boards (Revenue Optimisation, Marketing and Branding, Sales, Distribution & Customer, Innovation and People & Culture) comprise all fields of the industry. They are HSMAI advisors and at the same time they learn a lot from each other. In addition, they are now about to launch National Advisory Boards in some of the key markets in Europe.

For more information about HSMAI Region Europe, please visit:

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,300 employees and 27,000 customers worldwide. Founded in 1999, the company delivers the most comprehensive event marketing and management platform and offers a global marketplace where event organisers collaborate with venues to create unmatched experiences. The Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximise the impact of events. Hotels and venues use Cvent’s supplier and venue solutions to win more MICE and corporate travel business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

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