Accor, Sabre to create unified technology platform

Accor and Sabre intend to create the first unified central-reservation and property-management platform for the global hospitality industry, according to the companies. Through collaboration, the companies plan to develop a new full-service property-management capability and enrich Sabre’s existing central-reservation and limited-service property-management systems. These capabilities will combine within a new unified cloud-native, highly flexible platform that will be built for and available to hoteliers across all property classes and geographic regions.

In this context, Accor would be Sabre’s newest enterprise hospitality customer, adopting Sabre’s SynXis central-reservation system and, ultimately, the new global technology platform for all its hospitality brands and geographies.

“Once developed, this offering will power a new generation of retailing, distribution and fulfillment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalized services to their guests around the world,” Sabre President/CEO Sean Menke said in a statement. 


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This initiative underscores Accor’s long-term strategy and global ambition to invest in technological innovations to assure operational excellence, efficiency, savings and agility to their owners.

“For Accor, the new technology will bring an opportunity to further and significantly enhance the group’s core business activities, including hotel distribution, guest recognition and owner relationships,” said Gilles de Richemond, Accor’s chief information officer.

Sabre expects the unified CRS/PMS platform will allow Sabre to better meet the needs of enterprise hoteliers and will significantly increase the company’s ability to grow its footprint in the global enterprise hotel segment, said Justin Ricketts, president of Sabre Hospitality Solutions.