Baird/STR Hotel Stock Index up 6.1% in December

HENDERSONVILLE, Tennessee, and MILWAUKEE – The Baird/STR Hotel Stock Index increased 6.1% in December to 5,270. For total-year 2019, the stock index jumped 29.5%.


“Hotel stocks ended the year on a positive note, and both the hotel brands and the hotel REITs outperformed their respective benchmarks in December,” said Michael Bellisario, senior hotel research analyst and VP at Baird. “The positive stock market momentum continued into year-end, and investor expectations appear to be pricing in an improvement in the global growth outlook. For 2019, the Hotel Brand Sub-Index increased nearly 40% and significantly outpaced the Hotel REIT Sub-Index’s approximate 10% gain.”

“We’ve not seen it much in recent months, but December was a case where stock performance seemed aligned with industry metrics,” said Amanda Hite, STR’s president. “December data is expected to provide a bit of a relief from the otherwise anemic growth rates the industry posted throughout the year. That said, we do not expect one month to materially change the trajectory of year-end results as RevPAR growth should come in around the expected sub-1% level. Regardless, the industry posted another record year with regards to rooms available, rooms sold and rooms revenue. Likewise, absolute ADR and RevPAR are at their highest levels ever. We’re not currently projecting much of a change in either direction for 2020 as slower growth is the name of the game as we enter the 13th year of the RevPAR upcycle.”

December performance of the Baird/STR Hotel Stock Index surpassed both the S&P 500 (+2.9%) and the MSCI US REIT Index (-1.3%).

The Hotel Brand sub-index rose 7.1% from November to 8,605 while the Hotel REIT sub-index increased 3.7% to 1,529.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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