Local Measure has acquired Loopon, a customer engagement platform that operates in the hospitality and leisure industries. Loopon is an all-in-one tool for every stage of the customer journey, allowing businesses to communicate with their customers pre-visit, during visit and post-visit while driving upsells and personalized experiences.
Loopon has grown quickly in Europe since 2010 due to its ability to monetize guest insights through pre-arrival customer emails and upselling as well as brand reputation management for its customers. The client list includes the largest hotel chains in Scandinavia, as well as European restaurants, cruise lines and theme parks. Its success over the last several years has been driven by CEO and Founder Simon Finne, who will continue to run Loopon and move into a regional leadership role with Local Measure.
“Loopon understands the value of customer intelligence and connecting the physical and digital experiences throughout the customer journey, from pre-visit through to post-visit,” Local Measure CEO Jonathan Barouch said in a statement. “Over the last few months I have been impressed by Loopon’s team and company culture which aligns to our own values and vision.”
Local Measure’s customer experience platform pulls together customer insights from on-premises Cisco Wi-Fi, during-visit feedback, social media and one-to-one messaging. With the additional capabilities brought on through Loopon, Local Measure’s platform will be able to deliver on the pre- and post-visit functions.