Driftwood Hospitality Management names new VP of sales

Driftwood Hospitality Management, a North Palm Beach, Fla.-based hotel operator, promoted Carol Davies from regional director of sales and marketing to VP of sales. In her new role, Davies will be responsible for sales, marketing, e-commerce and revenue-management efforts for the company’s entire portfolio.

Davies first joined Driftwood Hospitality in 2016. With well over two decades of experience in sales and marketing, Davies has gained extensive knowledge in the transitioning of existing assets and the opening efforts of new properties in most major markets in the United States.

“Carol brings extensive hospitality experience to this role and has been instrumental in the sales and marketing efforts at a number of Driftwood Hospitality properties over the past few years,” Michael Diaz, COO for Driftwood Hospitality, said in a statement. “Her leadership will play an integral part in driving successful strategic sales and marketing initiatives at each of our hotels and we are very excited to see her grow within our company.”

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Driftwood Hospitality operates approximately 70 hotels with more than 13,000 rooms throughout the United States and Costa Rica.

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