Radisson Hotel Group Rolls Out Next-Generation Upselling Solution from Oaky at More Than 200 Properties

After the successful implementation of Oaky at two pilot hotels, the Radisson Blu Hotel, Amsterdam City Center (shown here) and Radisson Blu Palace Hotel, Noordwijk aan Zee, Radisson Hotel Group decided to roll it out to more properties in EMEA.


11.21.2019

Hotel upselling platform Oaky has announced a strategic agreement with Radisson Hotel Group, one of the world’s largest hotel groups for the rollout of Oaky’s upselling solution to more than 200 hotel properties in EMEA (Europe, Middle East and Africa) by the end of the year.

Known for delivering memorable moments and focusing on personalized service, Radisson Hotel Group will use Oaky to promote customized offers to guests before their arrival and thus to create an individually tailored, unforgettable stay while driving ancillary revenue. Radisson Hotel Group is one of the world’s largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

Oaky’s innovative approach to upselling relies on three elements. Firstly, the platform uses a data-driven approach to create personalized offers and promote them to guests. Secondly, Oaky’s user-friendly interface and fun style make it easy for travellers to pick and choose the deals that will make their experience unforgettable. Thirdly, Oaky communicates directly with the hotel, so all deal requests are handled smoothly and efficiently.

In short, Oaky empowers guests to customize their stay before their trip and allows hotels to automate the entire upselling process and generate more revenue from every booking.

After the successful implementation of Oaky at two pilot hotels, the Radisson Blu Hotel, Amsterdam City Center and Radisson Blu Palace Hotel, Noordwijk aan Zee, Radisson Hotel Group decided to roll it out to more properties in EMEA.

Gaby Maaswinkel-vd Bosch, Senior Cluster Revenue Manager at the Radisson Blu Hotel, Amsterdam City Center implemented the application in 2015 and comments: “Working with Oaky was easy from start to finish. The set-up was quick, and we could immediately start upselling to our guests. The results showed a fantastic ROI. I shared this with my colleagues and soon several more properties were interested in using Oaky.”

Guido Hoogveld, Director, Revenue Management Projects at Radisson Hotel Group, said: “Redefining and optimizing our revenue management capabilities is a key element of the Group’s five-year operating plan. Our team exchanged their ideas and requirements with Oaky and we got the job done in record speed, onboarding the first 100 properties in 90 days. Now we look forward to working with Oaky and seeing a great ROI at all participating properties.”

Oaky is a commission-free upselling platform which helps hotels maximize profit and enhance the guest experience. Browsing from best-selling upsell offers, hoteliers can add personalized guest-facing deals in a matter of minutes, and promote them through perfectly timed guest communication. This puts guests in control of designing their stay with upgrades, special deals and ancillary services. In short, Oaky offers upsells in a way today’s travellers enjoy and appreciate. Oaky is a trusted partner by ho(s)tels across 60 countries.

“Guests look for fun experiences, great restaurants or transportation in a destination. With Oaky’s help, Radisson Hotel Group can offer travellers customized deals in these areas at various times of the guest journey on a variety of channels. This achieves two important goals: enhancing the guest experience and driving extra revenue from upsells. We are excited to work with our many new Radisson Hotel Group partners and to guide them on their upselling journey with Oaky,” said Oaky Co-Founder Erik Tengen.

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