HM on location: Best Western debuts extended-stay SureStay Studio

NATIONAL HARBOR, MD.—Best Western Hotels & Resorts launched its newest brand SureStay Studio at its 2019 Best Western North American Convention and Global Conference Sat., Oct. 5. The extended-stay brand joins SureStay, SureStay Plus and SureStay Collection as the fourth member of the company’s SureStay Hotel Group.

Ron Pohl, SVP and chief operations officer at Best Western Hotels & Resorts, told attendees SureStay Studio is intended for both conversion and new construction. Its 32,000-square-foot, 67-room prototype, he said, comes with a construction cost estimate under $60,000 a key.

“SureStay Hotel Group is the perfect home for a premium-economy extended-stay brand and the launch of SureStay Studio comes at a critical time,” Brad LeBlanc, SVP and chief development officer at Best Western Hotels & Resorts, said in a statement. “The economy extended-stay segment is hot right now. As one of the most profitable segments in the industry, we’re seeing growing demand from both developers and travelers. SureStay Studio is a value-engineered prototype offering developers strong [return on investment].”

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Launched in October 2016, SureStay Hotel Group is expected to surpass 300 locations globally by the end of the year. Best Western Hotels & Resorts encompasses 17 brands and approximately 4,700 hotels.

Read more on