For-Sight launches Guest Engagement Solution to Help Hoteliers Improve Their Marketing and CRM Capabilities

The solution provides the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging, enhancing the guest experience and driving upsell opportunities.


10.2.2019

Hotel technology solution provider For-Sight has announced the launch of For-Sight Guest Engagement a next-generation hotel marketing and CRM solution. The Edinburgh, Scotland-based developer of software solutions, including For-Sight Guest CRM, delivers world-class data management solutions, marketing tools and support specifically geared to the hotel sector. The company will demonstrate the new platform capabilities at this month’s Independent Hotel Show 2019 in London.

For-Sight Guest Engagement unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other core transactional hotel systems including Restaurant Bookings, Reputation Management, Spa and WiFi registration, to name a few, into a central source of truth for each guest and their journey through every hotel touchpoint.

For-Sight Guest Engagement is a trusted solution of brands such as Village Hotels, Jurys Inn, Crieff Hydro Family of Hotels, Cameron House, Galgorm Spa & Golf Resort, The Hotel Folk and many more.

The solution provides the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging, enhancing the guest experience and driving upsell opportunities.

“For-Sight Guest Engagement represents the next step in allowing hoteliers to achieve true personalisation with their marketing efforts, building off the success of its predecessor For-Sight Guest CRM,” said Allan Nelson, CEO & Co-founder of For-Sight.

“Guests are bombarded with digital content every day and the only way to make sure your offer reaches them is to make it speak specifically to them and their unique circumstances,” said Nelson. “Our hotel partners have seen ROI spike when using our solutions to provide an enhanced, personalised, guest experience with returns as high as 35:1, or over 3,500% on initial investment, on campaigns to drive direct bookings.”

To ensure hoteliers investment is maximised, For-Sight Guest Engagement visualises and reports on your campaigns, guest data and performance with a suite of built in reports empowering hotel operators to take action on key metrics and make informed decisions based on hard data and results.

“Working with our hotel partners we have created an enhanced platform that is not only easy to use but delivers real results and empowers hoteliers to deliver on the potential of their business,” said Nelson. “My team and I are delighted to be able to share this with you at the Independent Hotel Show this year.”

For-Sight, a wholly owned subsidiary of Forth Communication, will be exhibiting at the Independent Hotel Show 15-16 October at the Olympia London. Hoteliers will be able to get a hands-on preview of For-Sight Guest Engagement on Stand N40 or can register for a demo here.