Hotel apps typically attract very low levels of guest engagement. In many cases, the engagement is almost nonexistent. That’s because guests are generally reluctant to download a hotel app, in the first place. The good news, both for hotels and for guests, is that there is now a solution to this problem.
Given that all major mobile phone brands now come with a QR code reader built into the camera, hotels can engage with guests on their mobile devices without them being required to download a mobile app. Instead, instead of needing to download an app, guests can use location-intelligent QR codes to access a variety of services by simply pointing their camera at any code.
That is the promise of AppLess™ Mobile, a new solution launched that week by hotel guest experience platforms provider Crave Interactive . Based in London, Crave is the first major hotel tech company to deploy a guest service solution in this manner. The new solution allows hotel guests to gain frictionless access to digital guest services on their own devices, without the need to download a mobile app.
AppLess™ Mobile is specifically designed to allow hotel guests to gain immediate access to the services and information they want, from multiple touch points throughout a resort or property. Hotel guests can access their in-room services and room controls, as well as specific services from any resort location. Crave also have integrated easy payment technologies – including Apple Pay and Google Pay – so guests can order and pay for food and drink to be delivered to their location, whether at a bar, a cabana, a meeting room or a casino floor.
Crave AppLess™ is also integrated with the company’s new Video Services Platform, so guests can choose to contact real staff via instant video call and text chat.
“Crave AppLess™ Mobile is the solution the hotel industry has been waiting for. The guests’ own phone is utilized, so services can be deployed easily and at low cost across multiple properties. The end is nigh for grubby paper directories and marketing leaflets within hotel rooms,” says Gareth Hughes, Crave founder and CEO. “With Crave AppLess™ combined with our video services, the future of great guest experience has arrived.”
The new solution can complement Crave’s successful in-room tablet solution, with a single system delivering content to tablets and guests’ mobile devices. The solution utilizes the latest mobile HTML technology to provide the ultimate in performance and flexibility. It is powered by the Crave Cloud Digital Guest Service Platform, allowing hotels to engage with guests via every digital channel, including in-room tablets, guest-owned devices, kiosks, and existing hotel brand apps. The platform supports a full range of guest services in multiple languages, including digital directory, F&B ordering, concierge and local area guides, spa services, smart room controls, communications, games, and entertainment.