NewcrestImage moves west with Phoenix ground-breaking

Dallas-based NewcrestImage broke ground on a 199-room, 13-floor AC Hotel by Marriott in downtown Phoenix, marking its first hotel in the western United States. The hotel, slated to open in early 2021, is a joint venture between NewcrestImage and Las Vegas-based LaPour Partners.

“This property is a powerful new crown jewel for downtown Phoenix, and it is an important step in expanding our company’s leadership nationwide, beyond our traditional home in the South and Southwest,” Mehul Patel, CEO/chairman of NewcrestImage, said in a statement.

The hotel will be located at Arizona Center, a million-square-foot mixed-use site featuring shopping, entertainment, dining and office space. It will feature 3,400 square feet of meeting space, a lounge, a lobby bar, a fitness center, a library and a business center.


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Collaborating with NewcrestImage and LaPour Partners on the project are Phoenix-based Layton Construction as contractor, Axis GFA Architecture & Design as architect and Duncan Miller Ullman as interior designer.

NewcrestImage has a long history with the AC brand, having opened the first AC Hotel in the United States in November 2014, as well as the first AC Hotel in Texas in December 2017. In late July, NewcrestImage opened two new AC Hotels—a 195-room, 10-floor property in downtown Houston and a 150-room, eight-floor property at Frisco Station in north Dallas.

NewcrestImage currently operates in 10 states. It owns and manages 28 hotels, with a further 15 in construction or development.