STR: Super Bowl Impact Exceeds Expectations For Atlanta Hotels

As anticipated, the area directly around Mercedes-Benz Stadium posted the most significant performance in both absolute terms and percentage change. Even with more rooms to fill, the STR-defined Atlanta CBD submarket reported a RevPAR increase of 812% to $617.37, which neared the level of growth in the Minneapolis CBD (873%) during last year’s Super Bowl. Buckhead and Galleria/Marietta were other submarkets to register growth above the market average at 645% and 329%, respectively.

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STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

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