Proper, The High-end Lifestyle Hotel Brand That Redefined Luxury, To Debut Long-awaited Hotel In Austin

Pipeline13 February 2019

Proper, The High-end Lifestyle Hotel Brand That Redefined Luxury, To Debut Long-awaited Hotel In Austin

Scheduled for June 2019 – 244 Rooms

Proper Hospitality is redefining traditional luxury hospitality, targeting a new generation of high-end travelers who yearn not only for elevated services and amenities, but memorable stays and cultural connectivity. Showcasing the best of what a destination has to offer, Proper intentionally selects creative locations and develops a locally immersed program through eclectic designs by Kelly Wearstler, locally curated F&B programming through incredible culinary partners and world-class amenities, providing one-of-a-kind experiences for locals and visitors alike.

Designer Kelly Wearstler serves as creative lead for the Proper brand and is responsible for each hotel’s interior design, drawing inspiration from its respective market while keeping the same level of creativity and style synonymous with the Proper portfolio. Proper has also tapped culinary icons in each city to offer best-in-class food and beverage experiences for guests and locals – another defining characteristic for the rapidly expanding brand.

Debuting in June, Austin Proper Hotel & Residences will give the prospering southwest corner of downtown the kind of hotel it deserves.

Austin Proper’s location at 600 West 2nd Street is unbeatable – at the edge of gorgeous Lady Bird Lake, with its trails and water activities, steps from the buzzing 2nd Street District, and close to corporate technology HQs such as Facebook and Google. The 32-story modern high rise will consist of 244 hotel rooms and suites, three restaurants, two bars, an outdoor lounge, two elevated swimming pools, a serene full-service spa and wellness facility and nearly 10,000 square feet of meeting space.

Perched atop the 244-room hotel, Proper will offer 99 luxury Proper-branded for-sale residences – one-, two-, and three-bedroom residences and panoramic-view four- and five-bedroom 2-story penthouses curated with local raw material, hand-crafted tiles and unique original art adding thoughtful details to guestrooms. Their design-forward aesthetic, also cultivated by Kelly Wearstler, sets a new standard for downtown Austin living.

Austin Proper will boast more meeting space than any other Proper hotel, with nearly 10,000 total square feet of flexible, tech-enabled event spaces.

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