According to French paper Le Figaro, Paris-based AccorHotels is poised to launch Greet—its 34th brand— this summer, bringing independent hotels with 50 to 70 rooms under its umbrella. The brand reportedly will require minimal standardization, but will incorporate “vintage” accents, e.g., turning old refrigerators into guestroom wardrobes, the paper noted.
The company has more than 4,600 hotels, resorts and residences across 100 countries. Last year, it expanded its offering in the luxury lifestyle hospitality segment and its footprint in gateway cities across North America with the acquisition of a 50-percent stake in SBE Entertainment Group. At the time, Sébastien Bazin, chairman and CEO of AccorHotels, said the partnership “combines the best of both groups by offering all our guests new experiences and lifestyle concepts in the luxury segment. With SBE’s brand portfolio, AccorHotels is taking a significant step forward in its group’s expansion in the U.S.”