Hong Kong-based Shangri-La Hotels and Resorts and Chinese integrated travel services company Ctrip.com International have signed an agreement that aims to attract Chinese consumers across Asia and the world.
The agreement enables Shangri-La Group’s brands of hotels and resorts—Shangri-La, Kerry, Hotel Jen and Traders—to be directly connected and promoted on Ctrip’s platform.
The strategic partnership, confirmed between David Zhou, chief business officer for the accommodation business unit of Ctrip, and Oliver Bonke, Shangri-La president and COO, will enable Ctrip to bring its scale of operations and capabilities in its online travel platform to Chinese consumers who stay at Shangri-La Group’s hotels and resorts.
Shangri-La’s portfolio has more than 100 properties globally. With a strong Asian and expanding international footprint, the group’s hotels are poised to attract the ever-growing outbound Chinese travel market.
Ctrip is the largest provider of overseas travel for Chinese travelers, with approximately one in every four Chinese travelers booking and searching for travel products and services through Ctrip’s platform, according to the company.
“We are most pleased to be deepening our partnership with the Shangri-La Group,” said Zhou. “As more Chinese tourists travel abroad, we are continuously finding ways to provide better hotel services and products for more than 300 million of our registered users. Together, we are able to enhance the hotel experience and allow travelers more access to Shangri-La hotels.”
“Shangri-La will continue to take a leading role in the growth of China’s hospitality and travel industry,” said Bonke. “By partnering with Ctrip, we’ll work with their robust network of resources to help broaden the distinctive experiences Chinese travelers are increasingly looking for, and to welcome them to any of the global destinations where our hotels are located.”