Ctrip.com International, Ltd. (Nasdaq: CTRP), one of China’s largest integrated travel services company (“Ctrip”), and Hong Kong-based Shangri-La Hotels and Resorts, an iconic Asian luxury hotel group, today signed an agreement to offer more unique experiences to Chinese consumers across Asia and the world. The agreement enables Shangri-La Group’s brand of hotels and resorts including Shangri-La, Kerry, Hotel Jen and Traders to be directly connected and promoted on Ctrip’s platform.
The strategic partnership – confirmed between David Zhou, Chief Business Officer for Accommodation Business Unit of Ctrip and Oliver Bonke, Shangri-La President and COO – will enable Ctrip to bring its scale of operations and capabilities in its online travel platform to enhance the travel experience for Chinese consumers who choose to stay at Shangri-La Group’s hotels and resorts. The two globally recognised Asian hospitality companies will work together, drawing on Ctrip’s scale of resources and technology, and Shangri-La’s iconic service and international standards of quality to provide enhanced experiences for Chinese travellers.
Shangri-La has been committed to growth in mainland China since opening the first Shangri-La hotel in Hangzhou in 1984. More than three decades later, the group has grown its portfolio to over 100 properties globally. With a strong Asian and expanding international footprint, the Group’s hotels are well placed to ensure Chinese travellers feel a sense of familiarity and are well looked after within and outside of China.
Ctrip is the largest provider of overseas travel for Chinese travellers. Approximately one in every four Chinese book and search for travel products and services through Ctrip’s platform, making Ctrip the largest outbound travel platform in Asia.
David Zhou of Ctrip said, “We are most pleased to be deepening our partnership with the Shangri-La Group. As more Chinese tourists travel abroad, we are continuously finding ways to provide better hotel services and products for more than 300 million of our registered users. Together, we are able to enhance the hotel experience and allow travellers more access to Shangri-La hotels.”
“Shangri-La will continue to take a leading role in the growth of China’s hospitality and travel industry,” said Oliver Bonke. “By partnering with Ctrip, we’ll work with their robust network of resources to help broaden the distinctive experiences Chinese travellers are increasingly looking for, and to welcome them to any of the global destinations where our hotels are located.”
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
About Shangri-La Hotels and Resorts
Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel owners and operators, currently manages over 100 hotels globally in 75 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands. Prominently positioned in Asia, the group has established its hallmark of “hospitality from the heart” over four decades in Asia Pacific, the Middle East, Europe, North America and the Indian Ocean. The group has a substantial development pipeline with upcoming projects in Australia, Bahrain, mainland China, Cambodia, Indonesia, Malaysia and Saudi Arabia. For more information, visit www.shangri-la.com.