Established last year, The House of Daniel Thwaites collective was designed to bring together hotels and inns consists of a diverse range of properties spread across the UK, from Langdale Chase on the bank of Windermere through to the Golden Lion in the heart of the market town of Settle in Yorkshire.
Today it was announced that all the hotels and inns within the House of Daniel Thwaites collective will use Revinate solutions for data-driven email marketing. The goal is to more effectively drive direct bookings and upsells by easily segmenting its database and sending personalized communications.
Ultimately, these personalized communications should translate into increased revenue. According to Revinate, personalized, targeted marketing campaigns see 20% higher open rates, 70% higher click-thru rates and 73% higher revenue per recipient.